Sponsorship charter
About us
Canary Media is an independent nonprofit media platform founded in 2021 with a mission to discover, reveal and explain the most vital developments determining the course of the world’s multi-trillion-dollar shift to a decarbonized economy and society.
Our newsroom covers the technology, economic, policy and social justice issues driving this epochal shift. Our platform will serve as a hub for a diverse and inclusive community dedicated to this mission.
Align your company with Canary Media and help support independent nonprofit journalism.
Align your brand
Canary’s Digital Media Solutions offers comprehensive strategies to amplify your brand’s presence in the clean energy and climate sectors. From targeted advertising campaigns and sponsored columns to custom digital experiences, we leverage our deep industry expertise to connect you with a highly engaged audience of decision-makers and stakeholders. Our solutions are designed to enhance visibility, drive engagement, and build your brand, ensuring your message resonates effectively in this rapidly evolving market.
Canary Creative
Canary Media content curation delivers compelling narratives and data-driven insights at the intersection of clean energy and climate solutions.
Events
Canary Media Events are created to deliver cutting-edge insights and networking opportunities for policy leaders, climatech, and clean energy professionals, providing a platform to exchange ideas, drive innovation, and advance the transition to a sustainable energy future.
Digital Media
Canary’s Digital Media Solutions offers comprehensive strategies to amplify your brand’s presence in the clean energy and climate sectors. From targeted advertising campaigns and sponsored columns to custom digital experiences, we leverage our deep industry expertise to connect you with a highly engaged audience of decision-makers and stakeholders.
Who we partner with
Businesses and organizations that are aggressively pursuing and enabling decarbonization and that:
- Believe in empowerment through fact-based information
- Are wholeheartedly committed to diversity, inclusion and equity
- Have made a demonstrable commitment to ESG metrics (more below)
No greenwashing
Canary Media sponsors must show a demonstrable commitment to environmental, social and corporate governance (ESG) metrics and satisfy at least one of the following requirements:
- Core business in clean energy or decarbonization
- Full member of an action-oriented clean energy or decarbonization association, such as RE100, We Mean Business (or a sub-coalition) or the Clean Energy Buyers Association
- Science-based net-zero targets (at least 40% by 2030)
Canary Media has full discretion to evaluate and approve all sponsorships, including branding and campaigns. Canary can reject sponsorships for any reason, including but not limited to quality, reputation, controversy or legal grounds.
Types of engagements
Supported content
Supported content is editorially independent. It is created by the Canary Media editorial staff without approval from the sponsor. For supported content, preference is given to sponsors that very closely align with our mission.
Supported content can also take the form of grant-based independent journalism that is written and produced without approval from the funding source.
Advertising
Advertising on Canary is produced by the advertiser. The Canary Media staff is not involved in the creation of these assets or campaigns.
Branded content
Canary Media’s branded content team works closely with sponsors to craft engaging narratives that advance common goals of an equitable energy transition. Branded content is produced collaboratively with mission-aligned sponsors and can be tailored for Canary Media’s channels. The editorial staff of Canary is never involved in the creation of this content. Payments for sponsored content are not tax-deductible.